Amazon sellers are always looking for best-selling products to fuel their business growth. The success of a business hugely depends on the potential of the items you choose to sell, and with so many available options, identifying the right products can be challenging.
This post walks you step-by-step through how to find a profitable Amazon product, what matters in product research, and eight high-demand categories that consistently perform.
Quick facts (why this matters)
Amazon’s own seller data shows independent sellers averaged more than $290,000 in US annual sales in 2024, confirming a strong opportunity for well-run small businesses.
Factors that influence product research on Amazon
To effectively find profitable opportunities, you need to consider the four factors that influence product research on Amazon.
- Demand: Prioritize products with clear demand by tracking daily sales (10+ orders), low category BSR (≤5,000), strong search volume, evergreen trends, and recurring purchases to ensure consistent, sustainable growth and profitability.
- Customer: Study customer sentiment through reviews, low-review competitors, and keyword-based product performance. Identify pain points, missing features, and opportunities to differentiate with strong USPs that address customer needs more effectively.
- Competition: Evaluate competition by avoiding niches with low entry barriers, dominant brands, or overcrowded sellers. Choose markets requiring capital, differentiation, or specialized features to secure long-term defensibility and market share.
- Profitability: Assess profitability through ideal price ranges ($20–$50), lightweight products, and 25–35% profit margins. Use tools like FBA calculators to factor in all Amazon fees and ensure sustainable net earnings per product.
8 Best Products to Sell on Amazon
Below are high-demand products in eight categories.
1) Baby Products
The baby category is a top performer in e-commerce with a constant demand for products that cater to the needs of newborns and younger children. Parents always prioritize their child’s well-being, so they are always looking for high-quality, safe, and practical products.
Baby wipes and Baby Play Mat with Detachable Pillow are fairly popular on Amazon. The mat has quickly become a nursery essential, offering comfort, safety, and convenience for parents and their little ones.
In a competitive category like Baby Care, offering thoughtfully designed, multifunctional products like these can help brands stand out.
2) Home & Kitchen
The Home and Kitchen category covers a broad range of products and features many best sellers on the Amazon store. People are always looking for efficient, stylish, and practical essentials that make life easier. Moreover, the rise in cooking enthusiasts and the home cooking trend has increased interest in kitchen gadgets, cookware, and dining essentials.
Kitchen utensils and novelty gadgets like avocado slicers, pancake art kits, etc, always make up to Amazon’s Top 100 lists.
3) Beauty & Personal Care
This category is also one of the evergreens, consistently performing and can bring massive profits to those seeking high-demand products to sell. People are looking for innovative, quality products that enhance their appearance and well-being.
Mighty Patch (pimple patch) and Overnight Glow Peel have made a strong position in the booming Beauty and Personal Care market.
4) Electronics (accessories)
This is a fast-growing and dynamic category with constant innovations and advancements in technology. Customers are always on the lookout for the latest gadgets and devices to improve their daily lives.
Surge protectors like the POWURI Surge Protector and the Hanycony Surge Protector offer excellent opportunities for sales. Both products provide overload protection and feature great reviews for their reliability and durability, making them an appealing choice.
5) Pet Supplies
Pet Supplies remains a steady performer in e-commerce. It is a beginner-friendly category as owners are constantly looking to keep their furry friends happy and healthy. As pets are often considered part of the family, customers are willing to invest in high-quality products that cater to their needs.
Customizable pet accessories, leashes, collars, bowls, and clothes are perfect for expanding your product selection with ease. One important thing as a pet category seller is to focus on messaging; it should build trust, promote long-term loyalty, and promote the pet’s well-being.
6) Cell Phone Accessories
With phone manufacturers regularly pushing new models and accessories, this category is always among the top performers. As consumers rely more on phones for communication, work, entertainment, and shopping, they need reliable products for protection, efficiency, and convenience.
Mobile phone cases, AirPod cases, screen protectors, and power banks are always among the best sellers. It’s essential to be aware of upcoming mobile phones and update your listing accordingly to gain an advantage.
7) Art, Craft & Sewing
With a rising trend of crafting and DIY projects for leisure, this category has seen an increase in sales. The creative ideas of Pinterest and Instagram push hobbyists to seek products that can help them bring their visions to life.
WEMATE Large Pencil Case and Gliding Wax for Furniture are good products to sell online due to their blend of functionality. Positive reviews showcase their practicality, ease of use, and overall satisfaction.
8) Tools & Home Improvement
This category is also a consistent performer. Individuals and professionals are always in need of tools and supplies for home projects and repairs. The rise of DIY culture is also fueling this category with steady demand.
Light fixtures like under cabinet lights and essential home tools like hammers, screw drivers/sets, pliers, etc., are strong performers.
How to Find a Profitable Product for Amazon
1. Google Trends
It is one of the fastest ways to find real-time product ideas. It shows what people are searching for, how interest changes over time, and where demand comes from. Google Trends broke down data by region, season, and related topics.
The best practice here is to look for products with steady growth, not the ones with overnight spikes. A trend that builds over 3 to 6 months is more likely to have a lasting demand than one-time spikes. Moreover, you can use it to compare search terms, spot seasonal spikes, and confirm whether the product has consistent demand or a short hype cycle.
Another excellent benefit of Google Trends is that you can check related queries to uncover connected product ideas.
2. Best Sellers Lists
Amazon’s best seller lists rank the most popular products in the Amazon stores based on sales. Use them to find the best items to sell online and generate new product ideas. If you have an idea, you can check the potential by browsing the categories and product types related to your business idea. Amazon updates the list frequently, so return to the best sellers ranking often to inform your strategy and inspect consistently trending products.
3. Product Opportunity Explorer
This Amazon data tool helps identify what customers are looking for, how they are searching for it, and what sellers can do to meet the demand. Product Opportunity Explorer lets you explore detailed analytics reports for products, including:
- Customer purchasing behavior
- Customer reviews and ratings
- Product seasonality
- Product search volume and growth
- Average number of units sold
- Average product price
- How many sellers are in a given niche
- Launch date of the products in that niche
4. Use industry reports and seller surveys for context.
Platforms like Jungle Scout, AMZScout, and Amazon’s own seller blog publish annual/quarterly category breakdowns (which categories sellers report as most popular or profitable). Cross-check product ideas against those reports to avoid fads that lack long-term demand.
Conclusion
Identifying best-selling items to sell on Amazon is not simple; it’s important to monitor the market and assess various product metrics continuously. To streamline the process, you can outsource the Amazon Account to Meliora Marketing. We can help you find product ideas and conduct in-depth research. This will help you select the right products for our store, ultimately growing your business and increasing revenue.
Schedule a Free Consultation Today!