Amazon Success Stories
PPC Strategy & Scale
Building brand visibility and accelerating sales through structured Amazon advertising
Background
Our client’s products were already listed on Amazon, but no PPC was. Once catalog control and Buy Box ownership were restored, the next challenge was visibility: how to scale sales through a structured Amazon advertising strategy.
The Probems We Faced
Our client’s products were already listed on Amazon, but no PPC was in place. Once
catalog control and Buy Box ownership were restored, the next challenge was visibility.
Minimal Visibility
With no advertising history, the products ranked poorly in organic search and had negligible impressions.
No Brand-Driven PPC Strategy
Resellers had previously captured most of the demand without investment in advertising.
Tiny Sales Baseline
Just $2,667 in sales the prior year, offering no scalable growth model.
Strategy
How We Scaled Sales Through Structured Amazon Advertising
Our comprehensive approach combined foundational campaign structure with advanced optimization techniques to deliver exceptional results.
Sponsored Products Foundation
Developed campaigns designed to secure strong ranking across competitive, high-volume keywords.
- Built campaigns for branded, category, and competitor keywords
- Structured campaigns by product family to maximize budget control
- Build campaigns to steal competitor marketshare by targeting their listings
Expanding with Sponsored Brands & Display
Developed campaigns designed to secure strong ranking across competitive, high-volume keywords.
- Launched Sponsored Brands campaigns to establish brand presence
- Added Sponsored Display campaigns for retargeting
- Implemented competitor conquesting strategies
Listing optimization + Promotion + PPC Synergy
Aligned campaigns with deals and catalog optimization for maximum impact.
- Aligned campaigns with deals (Prime Day discounts) to boost CTR
- Advertising spend aligned with catalog updates
- Optimized titles, bullets, and A+ content
Ongoing Optimization
Continuous refinement and optimization for sustained performance growth.
- Regular search term analysis to cut wasted spend
- Bid adjustments to reduce CPC while maintaining volume
- Testing ad formats to improve CTR and conversion
Strategy Implementation Flow
Foundation
Sponsored Products setup
Expansion
Brands & Display campaigns
Optimization
Continuous refinement
Results
+3,424% growth
Results Achieved
From Low Visibility to Accelerated Sales
Year-to-Date 2025 results showcase the power of structured Amazon advertising strategy and continuous optimization.
Sales Growth
$93,963
+3,424%
vs. $2,667 prior year
Units Ordered
791
+15,720%
Massive volume increase
AOV Increase
10x
$120.47
vs. $10.63 before
Buy Box
Secured
100%
Complete control achieved
Advertising Highlights
- Higher click-through rates and conversions following catalog optimization
- Stronger visibility from combined Sponsored Products, Brands, and Display coverage
- Lower CPC achieved while scaling traffic
- Significant uplift in CTR and clicks, paired with a decrease in CPC
Brand Performance
Higher CTR and clicks with lower CPC clear signs of improved campaign efficiency and stronger shopper engagement.
CTR Uplift
+40%
Clicks Increase
+65%
CPC Optimized
-25%
Performance
Increase in detail page views with ACoS under 40%, highlighting both acquisition and efficiency.
Detail Page Views
+85%
ACoS Performance
Under 40%
Efficiency Score
Excellent
Key Takeaways
Brand
Significant uplift in CTR and clicks, paired with a decrease in CPC three strong indicators of campaign efficiency and growing shopper engagement.
CTR Uplift:
Clicks Increase:
CPC optimized:
Brand
Increase in detail page views,ACoS under 40%, highlighting both acquisition and efficiency.
Detail page views increase:
The Bottom Line: Measurable Impact
$93,963
Total Sales Achieved
791
Units Sold
10x
AOV Improvement
3,424%
Growth Rate
This transformation demonstrates the power of strategic Amazon advertising when executed with precision, continuous optimization, and deep understanding of the platform.