Amazon Success Stories
PPC campaigns
Transforming a brand with no advertising history into a customer acquisition powerhouse through strategic PPC campaigns and new-to-brand focus.
Background
Our client’s products were already available on Amazon, but no PPC campaigns were active. With no advertising history, the brand lacked visibility on both branded searches and key category terms, leaving them unable to compete for customer attention. The overall goal was clear: build an advertising strategy to acquire new-to-brand (NTB) customers, drive visibility, and scale sales sustainably.
The Probems We Faced
The challenge: use Amazon PPC to acquire new-to-brand customers while ensuring campaigns scaled profitably.
Minimal Visibility
With no advertising, the products had negligible impressions and poor organic ranking.
No Brand-Driven PPC Strategy
Resellers had previously captured most of the limited sales, with no structured acquisition strategy.
Tiny Sales Baseline
Just $2,667 in sales the prior year, with no structured path for growth.
Strategy
Driving Sustainable New-to-Brand Growth with PPC
Our comprehensive PPC approach combined multiple campaign types and strategic optimization to drive sustainable new-to-brand customer acquisition.
Sponsored Products Foundation
Developed campaigns for branded, category, and competitor keywords. Built competitor-targeting campaigns to steal market share and win NTB customers directly from rivals.
Sponsored Brands & Display
Launched Sponsored Brands with custom creatives to drive NTB discovery at the top of search results. Added Sponsored Display to retarget and conquest competitor audiences.
Promotion + PPC Synergy
Aligned ad campaigns with deals (e.g., Prime Day discounts) to accelerate NTB trial. Amplified visibility by combining promotions with optimized listing content.
Ongoing Optimization
Monitored NTB metrics to ensure campaigns focused on customer acquisition. Adjusted bids to balance efficiency with NTB growth while expanding targeting.
Results – From Zero Visibility to NTB Growth
$93,963
Year-to-Date 2025 Sales
791
Units Ordered (15,720% Growth)
$120.47
Average Order Value (10x)
Advertising Highlights
Significant Visibility Increase
Detail page views driven by PPC visibility skyrocketed, bringing the brand from obscurity to consistent discovery.
Strong NTB Contribution
High percentage of new-to-brand sales across Sponsored Brands and Display campaigns proved effective acquisition.
Efficient Scaling
Maintained ACoS under 40% while scaling NTB reach, proving both visibility and efficient acquisition.
Key Takeaways
Main Goal Achieved
Brand
Increase in detail page views, high percentage of NTB sales, and ACoS under 40% proving advertising drove both visibility and efficient acquisition.
