Amazon Success Stories
Launching Strong: From Newcomer to $94K+ in Year-One Amazon Sales
Our client’s products were already on Amazon — but not under their control. Third-party resellers had created incorrect parent listings, uploaded inconsistent content, and controlled the Buy Box.
Background
Our client’s products were already on Amazon but not under their control. Third-party resellers had created incorrect parent listings, uploaded inconsistent content, and controlled the Buy Box. Images were missing or wrong, variations were mismatched, and customers were left with a poor shopping experience.
While the products technically existed on Amazon, the brand had no catalog control, no Buy Box ownership, and no ability to scale sales.
The Probems We Faced
The challenge was clear: reclaim catalog ownership, rebuild the structure, and accelerate growth.
Resellers Controlled the Buy Box
Third-party sellers captured the majority of sales, leaving the brand unable to control pricing or customer experience.
Incorrect Parent Listings
Reseller-created parents caused confusion for customers and blocked optimization efforts.
Missing or Inconsistent Images
Fragmented Product Content Poor visual presentation hurt conversions and brand trust.
Fragmented Product Content
Resellers pushed poor contributions, resulting in inconsistent product information.
Minimal Sales
Just $2,667 in sales the year prior, with no path to growth.
Strategy
Restoring Catalog Integrity & Driving Marketplace Growth
We rebuilt broken parent listings, secured consistent Buy Box ownership, and resolved brand contribution conflicts to restore catalog control. With optimized content and strategic promotions, we elevated visibility, protected pricing, and accelerated sales growth.
Rebuilding Incorrect Parents
We dismantled reseller-created parent listings and rebuilt them correctly, ensuring variations were aligned and product families were easy to navigate.
Winning the Buy Box
We systematically worked to secure Buy Box ownership, ensuring consistent sales flow and protecting pricing strategy.
Restoring Brand Control
We resolved contribution conflicts, pushed correct images live, and standardized copy across all listings.
Optimization & Promotions
With clean catalog control, we optimized titles, bullet points, backend keywords, and A+ content. We also leveraged promotions like Prime Day discounts to accelerate visibility and sales velocity.
Summary of Results
$93,963
Year-to-Date Sales
791
Units Ordered
15,720%
Growth Rate
$120.47
Average Order Value
Results Achieved
From Reseller Chaos to Branded Growth
YTD 2025 Sales
$93,963
vs. $2,667 the year before
Units Ordered
791
vs. 251
Average Order Value
$120.47
vs. $10.63
August 2025 Sales
$7,418
vs. zero the year before
Key Takeaways
- From Incorrect Parents to Clean Catalogs: Rebuilding reseller-created parents unlocked clarity and discoverability.
- Buy Box = Control: Securing the Buy Box shifted revenue from resellers to the brand, creating stability.
- Massive Growth: Nearly $94K in YTD sales within 12 months, compared to negligible results before.
- High-Value Customers: Order values jumped 10x, proving stronger positioning and trust.
- Scalable Foundation: With catalog structure fixed and Buy Box secured, the brand now has a foundation for sustainable long-term growth.