Brand Authority Case Study
Building Brand Authority on Amazon
A brand in the automotive category entered Amazon with a strong product but limited credibility. Initially, it relied on FBM (Fulfilled by Merchant), meaning it did not hold the Buy Box consistently.
Background
A brand in the automotive category entered Amazon with a strong product but limited credibility. Initially, it relied on FBM (Fulfilled by Merchant), meaning it did not hold the Buy Box consistently. Without Prime eligibility, optimized content, or a storefront, the product struggled to build trust with customers.
The Probems We Faced
Despite offering a high-quality product, the brand faced three major challenges:
No Buy Box Control
Operating as FBM, the product lacked Prime shipping and was often invisible to shoppers who only buy Prime-eligible items.
Weak Brand Presentation
No storefront, no A+ content, and basic listing visuals gave the impression of a generic, low-trust product.
Limited Credibility
Without professional branding and early reviews, customers overlooked the listing in favor of more established names.
Strategy
Building Brand Authority & Buy Box Control
From FBA transition to storefront design, enhanced visuals, and social proof every step reinforced trust, visibility, and sales growth.
FBA Transition for Buy Box Control
Switching from FBM to FBA guaranteed Prime eligibility, faster shipping, and consistent Buy Box ownership crucial for visibility.
Storefront Development
We designed and launched a branded Storefront that gave customers a central hub to explore products, reinforcing trust and professionalism.
Visual Content
High-quality product photos, lifestyle imagery, and Amazon-compliant A+ Content built authority and credibility, helping the brand stand out in a commoditized category.
Social Proof & Reviews
By combining Vine reviews with organic momentum, the product established early credibility and reassured hesitant buyers.
Summary of Results
780%
Growth in Total Orders
704%
Increase in Sales Revenue
23.4%
Order Session Percentage
- 780% Growth in Total Orders: Orders increased from 430 in 2024 to 3,011 in 2025 YTD.
- 704% Increase in Sales Revenue: Sales rose from $6,600 in 2024 to $41,600+ in 2025.
- Consistent Monthly Sales Above $7,000: Sustained from June through September 2025.
- Conversion Improvement: Order session percentage climbed to 23.4% by September 2025, up from ~15% earlier in the year.
The Results – Brand Perception Shift
In less than six months, the brand went from a low-visibility FBM listing to a trusted FBA brand with professional presentation and Prime credibility.
- Consistent Buy Box control improved visibility and sales flow.
- Storefront launch turned a single listing into a recognizable brand presence.
- Conversion rate boost from trust signals pushed OS% to over 23%.
- Sales stabilized at $7,000+ monthly, creating a reliable revenue baseline.
Key Takeaways
In less than six months, the brand went from a low-visibility FBM listing to a trusted FBA brand with professional presentation and Prime credibility.
- Buy Box = Visibility: FBA was the gateway to traffic and Prime trust.
- Visuals Build Authority: Professional A+ and storefront design turned a "no-name product" into a trusted choice.
- Trust Drives Conversions: Shoppers reward credibility — reflected in rising OS% and stable sales growth.
- From Listing to Brand: The shift from "just another product" to a recognized Amazon brand was achieved through strategic presentation and fulfillment choices.