How We Work
A Structured Approach for Real Growth
A structured, phased approach to Amazon growth designed to audit, optimize, launch, and scale your brand sustainably for long-term profitability.
Our phased approach to Amazon growth ensures every step is strategic and sustainable. We start with deep audits to uncover opportunities, then optimize your listings, creative, and campaigns for stronger performance. From launch to scale, each phase builds on the last driving consistent, profitable growth without wasted spend or guesswork.
Our Phased Model
01
Phase 1: Groundwork & Audit
This is where we dig deep. We need to understand the landscape before we start building. We begin by understanding your brand, market, and profitability potential. This is a strategy-first phase designed to map out your Amazon presence before any execution begins.
What we do:
- Full account audit (if applicable)
- Competitive research and category analysis
- SKU performance review
- Visual content audit (Visual content creation begins in Phase 2, after strategy is finalized.)
- Ad account review (if applicable)
- Opportunity mapping
- Launch roadmap with budget recommendations
Goal:
Identify what’s working, what’s broken, and where the growth opportunities lie.
02
Phase 2: Optimization & Creative Overhaul
With the right insights in hand, we focus on improving the parts of your business that impact conversion and visibility. Once the foundation is clear, we move into optimization planning and asset creation. This is where things start coming to life but still intentionally paced.
What we do:
- Keyword strategy, positioning, and messaging finalized
- Copywriting, image planning, and design direction
- Visual and content creation (listings, A+ content, brand store, storefront)
- Ads strategy setup (structure, segmentation, initial targets)
- Backend hygiene (category data, compliance, etc.)
Goal:
Increase conversion rate and brand presence across your catalog.
03
Phase 3: Launch or Relaunch Strategy
Whether you’re preparing for a new product or refreshing a stagnant catalog this is where we build the plan. Here we launch products intentionally and build momentum. The goal isn’t to explode overnight it’s to launch with confidence and set the stage for long-term performance.
What we do:
- Product listings go live
- Campaigns launch across Amazon (and optionally off-Amazon)
- Early review generation begins
- Initial sales tracking and performance monitoring
Goal:
Give your products the best possible start or a clean, strategic reset.
04
Phase 4: Traction and Scale
This is where the compounding begins. Sales increase, search placement improves, and reviews build. We double down on what’s working and clean up what’s not.
What we do:
- Ad optimization and budget scaling
- Off-Amazon traffic integration (optional)
- Organic rank tracking and keyword expansion
Goal:
Drive scalable, measurable growth without wasting ad spend.
05
Phase 5: Scale & Sustain
We don’t believe in “set it and forget it.” Growth on Amazon is a living process. This phase is about maintaining momentum, staying lean, and adapting to what’s next.
What we do:
- Ongoing optimization and testing
- Seasonal planning and promotional support
- Strategy reviews and pivots when needed
Goal:
Keep performance strong, lean, and future-focused.
06
Phase 6: Profitability and Portfolio Expansion
Now that your system is running, we make it more profitable. We also begin looking ahead whether that’s scaling your current catalog or prepping for your next product launch.
What we do:
- Branded search and customer retention strategies
- Profitability analysis and cost controls
- Next-ASIN planning and market reassessment
- Repeat the process faster, smarter, more effectively
Goal:
Make growth more profitable and prepare for long-term scale.
Why This Matters
Many brands jump into Amazon management with no plan—and burn cash on ads before the foundation is even built.
This phased structure ensures:
- We're not guessing. We're building.
- You're not wasting time or budget.
- You have clarity at every step.