Amazon Agency Partnership: 3 Practices That Make Client Relationships Work
A strong Amazon agency partnership comes down to three habits. Everyone knows who owns which decision, hard conversations happen early, and every choice gets judged by what it sets up next. Good deliverables matter, but they are not what separates accounts that compound from accounts that stall. Great client relationships are not built on being […]
What 12 Years of Amazon Audits Taught Meliora Marketing
After 12 years of working with Amazon businesses across different sizes and niches, we’ve learned that sustainable growth rarely comes down to one tactic. It comes from understanding how the different parts of an Amazon business work together—from PPC and catalog management to inventory, conversion, profitability, and competitive positioning. We’ve learned these lessons through years […]
Amazon Catalog Architecture: How to Structure Your ASINs for Maximum Ranking and Minimum Cannibalization
Many Amazon brands assume declining rankings, rising advertising costs, or inconsistent sales are caused by poor PPC performance. While advertising can certainly influence visibility, the underlying issue is often rooted in a poorly structured catalog. As brands expand, it’s common to add new products, launch variations, or create listings for different bundles and pack sizes. […]
How to Audit Your Amazon PPC Spend in 60 Minutes
Most Amazon sellers monitor their PPC performance regularly, but metrics alone don’t always reveal what’s actually driving results. When performance starts slipping, it isn’t always obvious where the problem is. Is it an expensive keyword? A search term that’s wasting budget? An outdated bidding strategy? A campaign that’s gradually become inefficient? Without a structured review, […]
Why Your Brand Needs Professional Amazon Account Management Services in the USA
If you’re selling on Amazon in the United States — or thinking about it — you already know the stakes are high. Amazon commands roughly 40% of all U.S. e-commerce spending, and with over 2 million active sellers competing for visibility, the difference between a brand that grows and one that stagnates often comes down […]
Walmart: Is It Worth It?
In 2009, Walmart.com expanded its business and became one of the fast-growing online marketplaces. Suppose you have products for online selling, Walmart. Com is one of the options you should consider.
Amazon Subscribe & Save Boosting Your Sales or Not
Amazon Subscribe & Save program was launched back in 2007, and it is a program that offers products with discount rates to customers. It is a way to boost sales and build a loyal base of loyal customers.
How Can Social Media Help You Make More Sales in Your Amazon Store?
Social media is part of our everyday life. Almost every person is present on at least one social media platform, and that is how we keep up with our friends’ news and communicate with relatives.
The Importance of Product Packaging and Branding for Amazon Sellers
The fact is that sometimes as customers, we decide to buy or not to purchase the product based on the product packaging. When we go to a store, we are usually drawn by the design of the product and the packaging of the same.
The Impact of Amazon’s New “Climate Pledge Friendly” Program on Consumer Behavior and Sales
The new trends in shopping show that consumers tend to reach for Eco-friendly products and try to solve the climate crisis. As we grow as consumers and industries spread the awareness that the products should be Eco-friendly, most companies are changing their products